Program 2018

Please note this is a tentative schedule designed to give conference delegates an idea of what to expect at WOIC. Times listed are subject to change. A more detailed final conference program will be published in November. Check back often for updates.

Featured Speakers

John T. Chambers

Founder and CEO, JC2 Ventures
Former Chairman & CEO, Cisco

Baoqiu Cui

VP of AI and Cloud Platform, 
Xiaomi Inc.

Melissa Schilling

Professor of Management & Organization, NYU Stern

Scott Stern

Professor, MIT Sloan School of Management

Corporate challenges presented by: 

 

Pre-Conference  – Wednesday, Dec, 12

10:00am – 1:00pm

Visit to Facebook (This Event is “Sold-Out”)

Registration Fee: $100.00 includes:

  • Transportation (Bus departs hotel promptly at 9:20 am)
  • Lunch 
  • Tour
  • Executive Briefing

3:00pm – 6:00pm

Visit to Plug and Play “Happy Hour”

Open Innovation for All!

Free Event – Registration Required

  • Transportation (Bus departs hotel promptly at 2:00 pm)
  • Presentation (Plug and Play – Deep Dive)
  • Tour /Start-Ups
  • Networking/Cocktail Reception & Demo Tables

Day 1 – Thursday, Dec, 13

7:30am – 8:30am

Registration & Continental Breakfast

2nd Floor, San Francisco Airport Marriott Waterfront

8:30am – 9:00am

Welcome Remarks

By Henry Chesbrough, Faculty Director, Garwood Center for Corporate Innovation, UC Berkeley

9:00am - 10:00am

Keynote Speaker: Baoqiu Cui

VP of AI and Cloud Platform, Xiaomi Inc.

Disruptive Digital Business Models for Emerging Markets 

10:00am - 10:15am

Networking Break

10:15am - 11:45am

Parallel Sessions #1

Wipro Challenge

Room: Salon E
Presenter: Harihara Natarajan, Chief Architect of Blockchain Initiatives; Nitin Narkhede, General Manager, Emerging Technologies and Innovation
Company: Wipro

Creating New Markets through Digital Tools.

Challenge:
What business models can Wipro experiment as it is getting ready to deploy its newly developed digital technology (AR/VR/AI) “do-your-own repairs tool” that will help people repair their white goods in their homes?

Deliverables:

  1. How can Wipro leverage its B2B ecosystems to deliver the value to individual families.?
  2. What would the partnership agreements with various ecosystem participants look like?
  3. What models may work to scale this service globally across national and cultural boundaries?
  4. How can Wipro encourage entrepreneurship in rural areas for economic development?
  5. What possible challenges will Wipro face and how could they be addressed?
  6. What kind of metrics would define and measure success of such transformation initiative?
  7. What would be the best way to demonstrate the ROI?

Time Allocation:

  1. Problem Statement Presentation by each organization – 10 min @ each table
  2. Table Discussions: Practitioners & Researchers Engage @ each table – 40 min
  3. Recap by Table Rep: Recommendations Generated at Each Table – 20 min
  4. Recap by Session Moderator – 15 min

Session 1A: Human Side of Open Innovation I

Room: Salon A & B
Chair/Discussant: Marcel Bogers

Value Capture in Open Innovation: The Perspective of Solvers in Crowdsourcing of Technical Problems (Frank Piller, Kathleen Diener, Deborah Roberts, Dirk Lüttgens and Susanne Ollila)

Eyes on the Prize: Effects of Prize Structure on Idea Creativity in Crowdsourcing Contests (Johanna Slot, Raji Srinivasan and Stefan Wuyts) — Finalist for Best Emerging Scholar Paper Award

What lies beneath? Exploring the cognitive processes of (dis)engagement in open innovation (Hardik Bhimani, Anne-Laure Mention and Dimitrios Salampasis) — Finalist for Best Student Paper Award

Session 1B: Local Ecosystems I

Room: Salon C & D

Open Innovation and Digital Infrastructure for Growth: Evidence from the Local Enterprise Partnerships in the UK (Aineias Gkikas)

How do Collaborative Innovation Practices Emerge in Coworking Spaces? Evidence from Fintech Start-ups (Ghassan Yacoub and Stefan Haefliger)

Ecosystem development through value creation and capturing processes (Agnieszka Radziwon)

Session 1C: Open Innovation and Strategy

Room: G & H
Chair/Discussant: Henry Chesbrough

Managing Open Innovation projects between competitors Evidence from the space industry (Audrey Rouyre and Anne-Sophie Fernandez) Finalist for Best Student Paper Award

Embracing entrepreneurship in extreme uncertainty: Startup orientation as an emerging strategic posture (Oguzhan Aygoren and Alptegin Albayraktaroglu)

Integrating the Depth and Breadth of Ecosystem Research (Marcel Bogers, Jonathan Sims and Joel West)

11:45am - 1:15pm

Parallel Session #2

Industry and Academic Tracks

Daimler Challenge

Room: Salon E
Presenter: Sheherazade Benzerga, Digital Transformation Manager
Company: Daimler

Accelerating Innovation In Uncharted Territories

Challenge:
How can a mobility services firm accelerate internal innovation against uncharted territories in the uncertain times of digital transformation? 

Deliverables:

  1. What possible processes, platforms, networks, ecosystems, and social capital are needed to accelerate the process of innovation within the industry through collaboration and coopetition?
  2. How can open innovation be used to accelerate innovation in highly regulated and compliance driven market, such as autonomous driving?

Time Allocation:

  1. Problem Statement Presentation by each organization – 10 min @ each table
  2. Table Discussions: Practitioners & Researchers Engage @ each table – 40 min
  3. Recap by Table Rep: Recommendations Generated at Each Table – 20 min
  4. Recap by Session Moderator – 15 min

Session 2A: Digital Transformation I

Room: Salon A & B
Chair/Discussant: Joel West

Blockchain-enabled value creation between multiple parties. A transaction cost perspective (Jessica Schmeiss, Jonas Kahlert and Robin Tech) The Impact of Openness on Entrepreneurship in Times of Digital Transformation – Empirical Evidence from Micro-Enterprises in Rural India (Jonas Soluk, Nadine Kammerlander and Solomon Darwin) Loyal or Non-loyal? Using Machine Learning to Understand Customer Behavior in the Platform Economy (Anssi Smedlund, Byron Graham and Mikko Hänninen)

Session 2B: Managing Open Innovation and Partnerships I

Room: Salon C & D
Chair/Discussant: John Hagedoorn

One Size Fits All? Innovation, Partner Configuration and Partner Adaptation in R&D Alliances (Mathias Beck and Cindy Lopes-Bento)

It takes two to swing: A case study on inter-firm contracting for agile open innovation projects (Mehmet Kerem Kiziltunc and Mehmet Gençer)

Appropriation of Open Process Innovation (Rafael Lorenz, Mathias Beck, Marcel Bogers, Martin Woerter and Torbjørn Netland)

Session 2C: Open Innovation and Performance

Room: G & H
Chair/Discussant: Krithika Randhawa

Value Creation Openness: A knowledge-based resource dependency perspective (Christian Burmeister, Dirk Lüttgens and Frank T. Piller) — Finalist for Best Student Paper Award

Catch me while you can: The interplay between idea management practices, firm’s openness and innovativeness (Stefano Denicolai and Federico Moretti)

Spiders spinning their webs – Implications of social network constellations for early-stage venture valuation (Marc Felske, Nils Foege and Tim Minshall)

1:15pm - 2:20pm

Networking Lunch

2:20pm - 3:30pm

Keynote: John T. Chambers

Founder and CEO, JC2 Ventures / Former Chairman & CEO, Cisco

Connecting the Dots from the Past to the Present & Into the Future 

3:30pm - 4:00pm

Networking Break

4:00pm - 5:30pm

Parallel Session #3

Industry and Academic Tracks

Kaneka Challenge

Room: Salon E
Presenter: Dr. Mohi Ahmed, Sr. Director of Open Innovation
Company: Kaneka

Delivering Connected Services to Make People’s Life Easy.

Challenge:
As a Service-oriented company, Fujitsu is striving to develop and deliver connected services globally. How can Fujitsu leverage the innovative ecosystem of Silicon Valley and beyond to develop and deliver connected services – faster and wiser – in much more open fashion?

Deliverables:

  1. How can Fujitsu’s Open Innovation Gateway (OIG) create stronger engagement with Fujitsu’s business units?
  2. The OIG has had a number of successful pilot projects with Fujitsu customers, but Fujitsu’s business units often do not build upon these pilots. What more can OIG do to engage more effectively with its business units?
  3. What metrics should OIG create and monitor to communicate its value to its senior management?

Time Allocation:

  1. Problem Statement Presentation by each organization – 10 min @ each table
  2. Table Discussions: Practitioners & Researchers Engage @ each table – 40 min
  3. Recap by Table Rep: Recommendations Generated at Each Table – 20 min
  4. Recap by Session Moderator – 15 min

Session 3A: Grand Challenges I

Room: Salon A & B
Chair/Discussant: Ivanka Visnjic

The search for serendipity: Adaptive management as method to (non)manage open innovation in the public sector (Ghita Lauritzen, Nils Foege and Stina Teilmann-Lock)

The dialectics of opening-up drug discovery: Open Targets platform (Laia Pujol Priego and Jonathan Wareham)

Open Healthcare Innovation:  Building Capabilities for Crowdsourcing and Open Service Innovation (Krithika Randhawa, Ralf Wilden and Joel West)

Session 3B: Leveraging Communities

Room: Salon C & D
Chair/Discussant: Letizia Mortara

Two types of openness to leverage user communities in the video game industry: Community sensing and product openness (Peter Ek) — Finalist for Best Student Paper Award

Open Social Innovation Dynamics and Impact: Exploratory Study of a Fab Lab Network (Ludmila Striukova and Thierry Rayna)

Session 3C: Triggers of Open Innovation I

Room: G & H
Chair/Discussant: Marcus Holgersson

Solving complex problems using open innovation:  A knowledge divergence perspective (Yeolan Lee, Eric Fong, Jay Barney and Ashton Hawk) — Finalist for Best Emerging Scholar Paper Award

Open Innovation in SMEs: a Process View towards Opening-up a Business Model (Ekaterina Albats, Wim Vanhaverbeke and Daria Podmetina) — Finalist for Best Emerging Scholar Paper Award

Divestiture governance modes and innovativeness of divested units (Sandra Corredor)

5:30pm - 6:00pm

Closing Remarks

Henry Chesbrough & Marcel Bogers
Room: Salon E

6:00pm - 6:15pm

Poster Session Overview by Marcus Holgersson and Serena Flammini

Room: Salon E

Brief Overview by Poster Presenters

6:15pm - 7:15pm

Poster Session & Wine Reception

Room: 2nd Floor Foyer

Poster Island I: Digital Transformation I

I am the Market – Designing Customer-Centric Business Models in the Age of Digitization (Sebastian Kortmann, Ivanka Visnjic and Carsten Zimmermann)

A Wittgensteinian approach to online rule emergence (Paolo Vincenzo Leone and Wadih Renno)

Using digitally enabled open innovation to meet operational challenges and help achieve sustainability goals within the UK oil and gas sector (David Wilson, Sara Husk and Chris Docherty)

Blockchain Technology: A Sustainable Platform to Facilitate Open Innovation? (Helen Yu)

Digital Transformation’s Impact on Open Innovation Challenges: A case study of Alice Waters’ Open Innovation Ecosystem (Kirsten Van Fossen, Martin Geissdoerfer, Soh Kim and Steve Evans)

Poster Island II: Digital Transformation II

Blocked and Chained? An approach to enable open innovation through tokenization (Riccardo Bonazzi and Gianluigi Viscusi)

Getting the Most from Your Innovation Outpost: How Companies are Creating Value by Connecting with the World’s Most Vibrant Innovation Ecosystems (Benoit Decreton, Jean-Marc Frangos, Lisa Friedman and Felipe Monteiro)

Digital technologies and open innovation as key/cornerstone for supporting NGO’s in achieving SDGs – The ONE case study (Shéhérazade Benzerga)

Implementing digital innovation through Design Thinking in the German Automotive Industry: the interplay between headquarters and innovation labs (Daniela Marzavan)

Poster Island III: Managing Open Innovation and Partnerships

Enabling innovation in the European Construction Sector: A Case Study in Open Innovation (Barbara Rovere, Michael David Burnard, Andreja Kutnar and Eric Neal Hansen)

The Role of Organizational Culture on R&D Coopetition: An Empirical Study in the Automotive Industry (Corrina Schaffer)

Open innovation strategies of suppliers in the manufacturing industry: an analysis from a strategic networking perspective (Donghyuk Choi)

Conditions of Cooperation: When is Openness Normal Rather than Exceptional? (Joel West and Paul Olk)

Poster Island IV: Open Innovation in SMEs

Enabling innovation in the European Construction Sector: A Case Study in Open Innovation (Barbara Rovere, Michael David Burnard, Andreja Kutnar and Eric Neal Hansen)

The Role of Organizational Culture on R&D Coopetition: An Empirical Study in the Automotive Industry (Corrina Schaffer)

Open innovation strategies of suppliers in the manufacturing industry: an analysis from a strategic networking perspective (Donghyuk Choi)

Conditions of Cooperation: When is Openness Normal Rather than Exceptional? (Joel West and Paul Olk)

Poster Island V: Open Innovation Dynamics

What Role Does Openness Play in The Value Creation Process? Innovation Development vs Commercialisation of emergent technologies (Serena Flammini and Letizia Mortara)

Legacy Network Effects and Supply Chain Innovation (John Ettlie, Cynthia Flynn and Tingting Yan)

Why Agile Is Key To The Success Of Open Innovation and Environmental Sustainability (Stephen Denning)

Open Innovation with Chinese Characteristics: A Dynamic Capabilities Perspective (Henry Chesbrough, Sohvi Heaton and Liang Mei)

7:15pm - 7:45pm

WOIC Academic Award Presentations

Best PhD Student Paper & Best Emerging Scholar Paper

Room: Salon E

7:45pm - 9:30pm

Conference Dinner Event

Room: Salon F

Day 2 – Friday, Dec, 14

8:30am - 9:00am

Registration & Continental Breakfast

9:00am - 9:15am

Welcome

Solomon Darwin, Executive Director, Garwood Center for Corporate Innovation UC Berkeley

9:15am - 10:00am

Keynote Speaker: Melissa Schilling

Professor of Management & Organization, NYU Stern

Managing Innovation in the Digital Age

10:00am -10:45am

Keynote Speaker: Scott Stern

Professor, MIT Sloan School of Management

Open Innovation for Organizational Design

10:45am - 11:15am

Networking Break

11:15am - 12:45pm

Parallel Sessions #4

Industry and Academic Tracks

Allergan Challenge

Room: Salon E
Presenter: Lindsey Karberg, VP of IT Digital Immersion
Company: Allergan

Identifying Customers Pain Points in Real Time.

Challenge:
What innovative digitally driven design would you suggest for supporting busy physicians and/or patients, to get them relevant, accurate, reliable and real-time information and analysis quickly?

Deliverables:

  1. What does the operating model look like and what digital ecosystem is needed to support the design that may result in time save, cost reduction, revenue generation and customer experience?
  2. How could architecture of the design be made adaptable as the landscape changes?
  3. What are your thoughts and suggestions on scaling the digital ecosystem globally across national and cultural boundaries?

Time Allocation:

  1. Problem Statement Presentation by each organization – 10 min @ each table
  2. Table Discussions: Practitioners & Researchers Engage @ each table – 40 min
  3. Recap by Table Rep: Recommendations Generated at Each Table – 20 min
  4. Recap by Session Moderator – 15 min

Session 4A: Digital Transformation II

Room: Salon A & B
Chair/Discussant: Thierry Rayna

Information Management and Open Innovation Practices in the context of  Digital Transformation (Ana Clara Cândido and Cristina Sousa)

A Configurational Approach to the Role of Open Innovation in the Digital Transition of Manufacturing SMEs (René Chester Goduscheit)

Session 4B: Local Ecosystems II

Room: Salon C & D
Chair/Discussant: Jonathan Sims

Recipes for Success: Conditions for knowledge transfer across open innovation ecosystems (Emily Bacon, Mike Williams, and Gareth Davies)

Start-up Engagement: A Realistic Evaluation (Alireza Talebi)

Finding your peers – towards the comparison of European knowledge transfer organizations (Laura Kreiling)

Session 4C: Triggers of Open Innovation II

Room: G & H
Chair/Discussant: John Ettlie

Little Experience is Not a Weakness: A Collaborative Innovation Project by a Professional User (Masaya Onuma)

Bottlenecks, Experimentation, and Growth: Lessons from the Nascent Civilian Drone Industry (Robert Bremner and Kathleen Eisenhardt)

Exploring the components of a better internal R&D strategy for open innovation: an analytical literature review (Chris Nengzhi Yao, Christos Tsinopoulos and Ji Karena Yan)

12:45pm -2:15pm

Networking Lunch

Salon F

2:15pm - 3:45pm

Parallel Sessions #5

Industry and Academic Tracks

Applied Materials Challenge

Room: Salon E
Presenter: Ruchika Mehta, Manager
Company: Applied Materials

Creating Value From Tacit Knowledge

Challenge:
How can AMAT leverage its materials engineering capabilities to enter “New” markets with platform extensions powered by collaborations with external ecosystem partners (e.g. Start-Ups, Government, Universities, Peers)?

  1. How can AMAT address innovation challenges both internally and externally to enter new markets?
  2. How can AMAT operate in markets that are not completely developed or are in nascent stages (Additive Manufacturing, Personalized Meds)
  3. What business model innovations could attract partners / vendors / customers who are not yet with AMAT?
  4. How should AMAT strategically market / communicate its appetite and capabilities to enter new markets?

Deliverables:

  1. Process: Describe a process that is needed to identify the programs that fuel growth in new markets.
  2. Platforms: How should the platform be designed and structured to protect the Core Proprietary IP
  3. Ecosystems: Recommend ways AMAT could build sustainable and expansive exosystems.
  4. Business Models: What new business models does your group suggest that can keep up with lucrative partnerships, while also being relevant to ecosystem partners?

Time Allocation:

  1. Problem Statement Presentation by each organization – 10 min @ each table
  2. Table Discussions: Practitioners & Researchers Engage @ each table – 40 min
  3. Recap by Table Rep: Recommendations Generated at Each Table – 20 min
  4. Recap by Session Moderator – 15 min

Session 5A: Human Side of Open Innovation II

Room: Salon A & B
Chair/Discussant: Frank Piller

Internal and External Learning: A Pathway to Performance in Innovation Project Teams (Jean-Francois Harvey, Johnathan Cromwell, Kevin Johnson and Amy Edmondson)

The Human Side of Open Innovation: Innovative Behaviors in University Labs (Karla Rocha Liboreiro and Shizza Fatima)

Makerspaces as Sources for Open Innovation – A Typology of Makers (David Zakoth, Oliver Mauroner, Jutta Emes and Marcel Drescher)

Session 5B: Managing Open Innovation and Partnerships II

Room: Salon C & D
Chair/Discussant: Rene Goduscheit

Open innovation enactment: The roles of change agents in large Firms (Björn Remneland Wikhamn)

Developing and implementing open strategy at the university: a response to the institutional pluralism of increased university-industry collaborations (Gergana Romanova)

An examination of the interplay between trust and contracts in open innovation projects (Hanna Bahemia, Brian Squire, Jens Roehrich and Paul Cousins)

Session 5C: Innovation Support Tools

Room: G & H
Chair/Discussant: Agnieszka Radzwion

The Value of User Toolkits for Innovation: Examining the benefits of toolkits for different user groups (Thomas Schaeper and Johann Nils Foege)

OSSMMOsIs, an Open Innovation Maturity Model oriented to Open  Source Software Adoption (Lucia Mendez, Lidia Lopez, Juan P. Carvallo, Claudia P. Ayala and Catalina Peña)

Maturing in Open Innovation: Capability Maturity Model from the Firm Perspective (Daria Podmetina, Monika Petraite and Max von Zedtwitz)

3:45pm - 4:15pm

Networking Break

4:15pm - 5:45pm

Parallel Sessions #6

Industry and Academic Tracks

Xiaomi Challenge

Room: Salon E
Presenter: Baoqiu Cui, VP of AI and Cloud Platform
Company: Xiaomi, Inc.

Challenge:
Xiaomi offers High-Value/Low-Cost/Low-Margin products to all customers segments in emerging markets. This demands severe cost curtailment strategies in manufacturing, operation, advertisement, sales, distribution and servicing of its products. Xiaomi cannot deliver this value alone without an ecosystem to sustain and scale the business. How can the government, corporates and other institutions help in creating a win-win for all. Secondly, the rural communities lack the infrastructure (reliable connectivity, power, healthcare, clean water, accessible roads). What must Xiaomi do to serve and expand the market when this infrastructure is lacking?

Deliverables:

  1. How should Xiaomi work with state and local governments to address rural challenges?
  2. Who would be good local partners for Xiaomi in rural markets? Why?
  3. What digital transformation opportunities that Xiaomi does not see yet? Provide a list of product enhancements or list of services that may be needed to capture a wider market. How can Xiaomi utilize AI technologies and internet services, which come with Mi smartphones in conjunction with IoT devices, to help rural areas?
  4. Will a platform approach be helpful to accelerate the expansion in rural markets in India? How should the platform and network effect look like?
  5. What business models and ecosystems may be relevant to expand the markets under these circumstances?

Time Allocation:

  1. Problem Statement Presentation by each organization – 10 min @ each table
  2. Table Discussions: Practitioners & Researchers Engage @ each table – 40 min
  3. Recap by Table Rep: Recommendations Generated at Each Table – 20 min
  4. Recap by Session Moderator – 15 min

Session 6A: Grand Challenges II

Room: Salon A & B
Chair/Discussant: Serena Flammini

Co-creation of Social Business Models: Lessons from ‘Opening Up’ Business Models in the BoP context (Mirella Haldimann and Thomas Möllers)

Using crowds to deal with emerging grand challenges: coordination mechanisms for multidisciplinary open science programme (Olga Kokshagina)

The Five Ps for Co-creation Facilitation in Living Labs (Katharina Greve)

Session 6B: Corporate-Startup Collaboration

Room: Salon C & D
Chair/Discussant: Tim Minshall

Implementing Open Innovation via Open Coopetition: A novel additional mode to engage with startups (Sea Bez and Henry Chesbrough)

Ambidextrous organizations: Eight operational models and a strategic framework for large-small firm collaboration (Annika Steiber and Sverker Alange)

Corporate-startup collaboration: Evidence from open innovation practices in Europé (Alberto Onetti and Alessia Pisoni)

Session 6C: CMR Workshop

Room: G & H

Details to be announced.

5:45pm - 6:15pm

Industry Award Ceremony

6:15pm - 6:45pm

Closing Remarks: Professor Henry Chesbrough

6:45pm - 7:45pm

Closing Reception

Closing Reception Introduction: Solomon Darwin
Closing Reception Location: 2nd Floor Foyer

Register Today!

5th Annual World Open Innovation Conference
Digital Transformation for Sustainability